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Outline

The future of competition
co-creating unique value with customers
C.K. Prahalad Venkat Ramaswamy
Harvard Business School Press
2004
1578519535
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Detail

Registration No. 101638
Title,Vol,Series The future of competition co-creating unique value with customers
Author C.K. Prahalad Venkat Ramaswamy
Publisher Harvard Business School Press
Pub. Date 2004
Classification 1
331.84
Author No. Pr
Page xiii, 257 p. : ill.
Size 24 cm
ISBN 1578519535
Location Code
中津川閲覧室
Shelf Code
閲覧室2階19-9
Notes Includes bibliographical references and index
Subjects LCSH:Competition LCSH:Customer relations LCSH:Customer services LCSH:Strategic planning LCSH:Economic value added LCSH:Success in business
Contents Note 1 The co-creation of value
Contents Note 2 Building blocks of co-creation
Contents Note 3 The co-creation experience
Contents Note 4 Experience innovation
Contents Note 5 Experience personalization
Contents Note 6 Experience networks
Contents Note 1 The market as a forum
Contents Note 2 Creating new strategic capital
Contents Note 3 Manager as consumer
Contents Note 4 Rapid knowledge creation
Contents Note 5 Strategy as discovery
Contents Note 6 Building new capabilities for the future

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