The future of competition
co-creating unique value with customers
Harvard Business School Press
2004
1578519535
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Registration No. | 101638 |
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Title,Vol,Series | The future of competition co-creating unique value with customers |
Author | C.K. Prahalad Venkat Ramaswamy |
Publisher | Harvard Business School Press |
Pub. Date | 2004 |
Classification 1 | 331.84 |
Author No. | Pr |
Page | xiii, 257 p. : ill. |
Size | 24 cm |
ISBN | 1578519535 |
Location Code | 中津川閲覧室 |
Shelf Code | 閲覧室2階19-9 |
Notes | Includes bibliographical references and index |
Subjects | LCSH:Competition LCSH:Customer relations LCSH:Customer services LCSH:Strategic planning LCSH:Economic value added LCSH:Success in business |
Contents Note 1 | The co-creation of value |
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Contents Note 2 | Building blocks of co-creation |
Contents Note 3 | The co-creation experience |
Contents Note 4 | Experience innovation |
Contents Note 5 | Experience personalization |
Contents Note 6 | Experience networks |
Contents Note 1 | The market as a forum |
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Contents Note 2 | Creating new strategic capital |
Contents Note 3 | Manager as consumer |
Contents Note 4 | Rapid knowledge creation |
Contents Note 5 | Strategy as discovery |
Contents Note 6 | Building new capabilities for the future |