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The future of competition
co-creating unique value with customers
Harvard Business School Press
2004
1578519535
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| Location Code | 中津川閲覧室 |
|---|---|
| Shelf Code | 閲覧室2階19-9 |
| Jpn. or Foreign | 洋書 |
| Title,Vol,Series | The future of competition co-creating unique value with customers |
| Author | C.K. Prahalad Venkat Ramaswamy |
| Classification 1 | 331.84 |
| Author No. | Pr |
| Publisher | Harvard Business School Press |
| Pub. Date | 2004 |
| Page | xiii, 257 p. : ill. |
| Size | 24 cm |
| ISBN | 1578519535 |
| Notes | Includes bibliographical references and index |
| Subjects | LCSH:Competition LCSH:Customer relations LCSH:Customer services LCSH:Strategic planning LCSH:Economic value added LCSH:Success in business |
| Registration No. | 101638 |
| Contents Note 1 | The co-creation of value |
|---|---|
| Contents Note 2 | Building blocks of co-creation |
| Contents Note 3 | The co-creation experience |
| Contents Note 4 | Experience innovation |
| Contents Note 5 | Experience personalization |
| Contents Note 6 | Experience networks |
| Contents Note 1 | The market as a forum |
|---|---|
| Contents Note 2 | Creating new strategic capital |
| Contents Note 3 | Manager as consumer |
| Contents Note 4 | Rapid knowledge creation |
| Contents Note 5 | Strategy as discovery |
| Contents Note 6 | Building new capabilities for the future |